Firing Away at Growing Niche Markets

I recently came across a BANS driving web site focusing on hunting rifle scopes. When I first saw the site, I thought  “now there’s a niche market I hadn’t thought of”. It may seem like a small market, but I’m sure there is plenty of money to be made if you are focused in and competitive enough on something so exact.

Yesterday I came across an article on how gun sales are up over 50% since the election! I then did a little more searching on Google and found there were many articles on the topic. The increase in gun sales is across the board and one of the articles states that the main reasoning behind the increase is that Obama is “seen as one of the most anti-gun candidates to run in years.“. It seems many people are taking the opportunity now to exercise their right to bear arms, should any gun laws change once Obama is in office.

Instead of looking at this in a political view, as always we will focus on it from a business aspect. With the combination of a tight niche market, and a wide spread increase in fire arms interest and buying, this could be (and has been) very lucrative for everyone selling guns… while many other businesses are suffering through the recession.

More than anything else, this just goes to show you there is always massive money to be made in small niche markets and you never know what might explode next!

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